About Us

Hi, I’m Ed Beson, founder of Beson Fishing. My passion for fishing began at a young age on the lakes and rivers of Wisconsin, where I spent countless hours with my father, Tom Beson, chasing walleye, bass, and salmon. Those early days taught me the value of patience, precision, and a deep respect for the sport.

In 2014, my fishing journey took an exciting turn when I moved to California and discovered the thrill of offshore fishing. Since then, I’ve spent every chance I get exploring the waters of Southern California in search of Bluefin Tuna, Yellowtail, Mahi Mahi, and other pelagic species. Time on the water continues to inspire me to think differently—finding ways to innovate and design products that make every angler’s experience better.

I created the Rod Wrangler because I was hauling 10–15 rods to and from my buddy’s slip, and there simply wasn’t a reliable solution on the market. My brand-new gear was getting damaged, and I knew I needed a better system. Most of the products available were either low quality, didn’t hold enough rods, or required permanent modifications to the truck bed. I needed a solution that provided maximum rod capacity and served multiple purposes to make my day on the water more efficient.

That’s what led me to start designing the Rod Wrangler.

At Beson Fishing, our mission is simple: to create products that elevate your time on the water. We are built on three core principles: customer satisfaction, innovation, and uncompromising product quality. Every design we produce is tested in real-world conditions and crafted to help anglers of all levels fish smarter, safer, and with more enjoyment.

Join us as we push the boundaries of fishing gear and deliver solutions born from true on-the-water experience.